Case study · E-Commerce
Sample projectA fast, headless storefront with a redesigned product journey and a one-page checkout.
- Client
- Direct-to-consumer lifestyle brand
- Industry
- E-Commerce
- Services
- Web Development, UI/UX Design Consulting
- Year
- 2024
01Challenge
The old theme-based store was slow on mobile, product pages buried key details, and checkout spanned four pages.
02Solution
We ran a UX audit, rebuilt the catalogue and product pages around real shopper questions, and moved the store to a headless Next.js front end with image optimisation, edge caching and a single-page checkout.
03Result
Pages load near-instantly on mobile and far more visitors complete their purchase.
2.3×
Conversion rate
1.2 s
Mobile LCP
+27%
Average order value
Tech stack
- Next.js
- Shopify Storefront API
- Tailwind CSS
- Vercel
- Figma
Web · UI/UX
